What is the next 'iphone' experts laugh about?


You may well be on the right track when established players and experts laugh about your new, radically different products and services. Listen again to Steve Ballmer ridiculing the iPhone in 2007 just after Steve Jobs presented it at Macworld: "Five hundred dollars? Fully subsidized? With a plan? That is the most expensive phone in the world. And it doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good email machine. It has no chance of gaining significant market share." Nearly 10 years later he acknowledged that he had been wrong: "I wish I’d thought about the model of subsidizing phones through the operators” he reflected on his earlier response. Market success is so much more than a technological solution, even when it is the best as history has shown.


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