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Amazon accelerates expansion strategy during the crisis

The previous post was on Amazon’s entrance into the insurance industry in India by starting to sell car and bike insurance through Amazon Pay with its insurtech partner (and investment) Acko General Insurance. Within the same week Amazon Fresh UK announces to offer same or next-day deliveries for customers for free, in and around London to start with, as part of its ever expanding Prime subscription. It comes at a time when, as a result of the Covid-19 pandemic, the share of online sales in the UK has increased from 20 to 30%. Amazon Fresh’s sales grew already by 71% in the past year with prices that were at least 7% cheaper than all of its market competitors and up to 12% lower than leading supermarket chains like Tesco and Sainsbury’s (sources: Edge by Ascential, Statista). For Amazon grocery delivery is one of the fastest growing businesses at Amazon and the 15 million Prime subscribers in the UK give the company a huge platform of linked an loyal customers (source: BBC/Mintel). In April Amazon Fresh UK already started with its ‘ultra-fast’ servicy for delivery within hours. As the UK has been leading in retail trends in the past decades, the country’s rapidly increasing online competition in groceries are signposts of what is to come for the rest of Europe.

Photo by Gerd Altmann from Pixabay


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